Sunday, August 13, 2006

Luxury Chinese Brand Shanghai Tang





Among all the lifestyle brands global wide, the EastHaven sets its business model to exemplify the luxury Chinese brand Shanghai Tang.

Maybe a bit more background of Shanghai Tang for you:
The philosophy that Shanghai Tang set out to create is to revitalize Chinese designs- interweaving traditional Chinese culture with the dynamism of the 21st Century. Thus, resulting in a vibrant fusion of "East Meets West." In fashion, Shanghai Tang continues to evolve its distinctive style whilst employing elegance, comfort and vitality. In hard goods, Shanghai Tang's products are created for everyday use, emphasizing functionality, and always integrating the use of the Chinese motifs into their design. Shanghai Tang always uses the highest quality of materials, workmanship and much inventiveness in the construction of all their products.

Shanghai Tang was founded in 1994 by Hong Kong businessman, David Tang Wing-Cheung. "Shanghai Tang is the best of 5,000 years of Chinese tradition exploding into the 21st Century", says Mr. Tang. The name, "Shanghai Tang", evokes the elegance and charm of fashionable Shanghai in the 1930's. In its first year, 1994, the store attracted over one million visitors. By the year 2000, this had surpassed four million. Already, Shanghai Tang offers an expanding range of home furnishings, accessories, novelty gift items, and a collection of men's, ladies' and children's apparel - all of which enhance the concept of revitalized Chinese arts. Unique to Shanghai Tang is Imperial Tailors, which revives the diminishing art of "Chinese haute couture" - delicately crafted apparel redelivered by a team of traditional Shanghainese tailors. Lush cut velvets; silk jacquards, chiffon, organza, delicate linens, and printed cottons provide an exciting collection of brilliant colors and textures from which a full range of exclusive designs may be chosen. Extracted from: http://www.shanghaitang.com/shanghaitang/aboutus.jsp

1 comment:

Anonymous said...

I love Shanghai Tang products too, however think that they are simply too expensive.